MagicEZYStrategyCreativePackaging DesignDigitalRetailVideo Production
An innovative DIY repair product range whereby fixing chipped and cracked surfaces had never been so easy. Yet the key DIY target audiences are bombarded with numerous in-store sales messages in an already hard-to-navigate retail environment. This is especially true in hardware, automotive and marine supply stores. In addition, the current product packaging designs didn’t match the innovative features and benefits of the product range itself.
Enter Colony with new branding, packaging designs, targeted online videos, two shopify stores and an extensive social media strategy. A true ongoing sales success and client partnership story for MagicEzy and Colony. Great work team.