Digicel has a global footprint and is one of the largest global mobile phone network and home entertainment providers across 33 markets, boasting approximately 14 million wireless connections. With more than 90% of market share, Digicel is in an enviable position, but in order to stay number one they needed a strong strategic partner to keep delivering results.
Digicel entrusted Colony to conduct one of the largest customer research projects in PNG’s history. The key outcome was a well-informed strategic communications plan that directly resulted in a brand refresh for Digicel.
It’s worth noting that our work for Digicel now extends to the Caribbean. Nice work team.