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Colony was trusted to deliver the largest brand shift the group had experienced in more than 60 years. What occurred over the next 12 months was amazing. We connected the brand back to what made it special – family, people, fun, and being a proud 100% Papua New Guinean company.

The research showed the reconnection, the increased foot traffic in stores showed the impact of the new brand direction/advertising, and the overall percentage increase in revenue showed that the Brian Bell Group was more than an aspirational retail experience, it was a destination that had something for everyone.