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We love the simplicity of this demonstration of coronavirus’ rapid spread.

There are a lot of effective social distancing messages in the world right now, but few are as simple or impactful as this 30-second spot from the Ohio Department of Health. Through the clever use of ping pong balls and mouse traps, the public service announcement shows the chain reaction that occurs when a single ball is dropped on traps and balls that are tightly spaced together, then contrasts that with the same scenario with the traps and balls spread safely apart. It’s a startling and powerful metaphor for how quickly and easily the virus can spread and a nice creative execution addressing this timely and sensitive topic.

Check out the spot here: youtu.be/o4PnSYAqQHU

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