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We love the simplicity of this demonstration of coronavirus’ rapid spread.

There are a lot of effective social distancing messages in the world right now, but few are as simple or impactful as this 30-second spot from the Ohio Department of Health. Through the clever use of ping pong balls and mouse traps, the public service announcement shows the chain reaction that occurs when a single ball is dropped on traps and balls that are tightly spaced together, then contrasts that with the same scenario with the traps and balls spread safely apart. It’s a startling and powerful metaphor for how quickly and easily the virus can spread and a nice creative execution addressing this timely and sensitive topic.

Check out the spot here: youtu.be/o4PnSYAqQHU

About Colony Group: Colony Group is an international strategic advisory with offices in Brisbane, Cairns and Port Moresby, Papua New Guinea. Our focus on setting business directions and communications plans for boards and CEOs has evolved to providing a full spectrum of marketing services including creative development, strategy, branding, media buying, production and more. We also have ongoing philanthropic partnerships with not-for-profits like The Grass Skirt Project, The Sir Brian Bell Foundation and St John Ambulance PNG. If you’d like to find out more about how we can help you, we’d love to chat. Please drop us a note here or at info@colonygroupltd.com.

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