When in-store sampling became less and less viable because of online shopping, home fragrance company Glade and partner agency Ogilvy Chicago came up with an innovative solution by thinking outside the box – or was it inside? https://youtu.be/DCAU4ZuhCPs
About Colony Group: Colony Group is an international strategic advisory with offices in Brisbane, Cairns and Port Moresby, Papua New Guinea. Our focus on setting business directions and communications plans for boards and CEOs has evolved to providing a full spectrum of marketing services including creative development, strategy, branding, media buying, production and more. We also have ongoing philanthropic partnerships with not-for-profits like The Grass Skirt Project, The Sir Brian Bell Foundation and St John Ambulance PNG. If you’d like to find out more about how we can help you, we’d love to chat. Please drop us a note here or at firstname.lastname@example.org.