There’s no one reason that a business might seek the help of Colony Group. It might be navigating business growth and change, or dealing with sudden and unexpected disruptions in the market. Sometimes it’s just bringing in fresh eyes to take stock of what’s working and what’s not and helping that business get “unstuck”. Effectively, we function as an external strategy and planning department. We work together with our clients to identify challenges, gather insights, define the real issues and start building a solution. Then we focus on execution delivery to make it happen.
Experience and Knowledge
We have worked with a number of government, private enterprise and not-for-profit organisations and NGOs – interacting with government ministers, MPs, non-government CEOs and company directors.
Some of the services we offer:
- Strategic Planning
- Project Management
- Market Research and Insights
- Government Resources
How we work:
The Three Lenses
By examining these three critical areas, we work with you to create the right solution to grow your business:
- Market Alignment
This approach allows us to be both inventive and targeted in our approach. After all, none of us are experts in anything other than what we do, which is why research is so important.
Consumer insight is a powerful tool. It’s a deep understanding of your market, the needs, solutions, and missed opportunities. What we have isn’t the same as what we want. And what we want isn’t the same as what we need. And often, what we need isn’t the same as what we could have or what the possibilities are. Sound confusing? Insight gives us clarity.
We don’t know how to make shoes. Give us a piece of leather, nails and cotton and frankly, we wouldn’t know where to start. That’s why we don’t always expect our clients to know how to write a brief. We work alongside our clients to make sure we understand everything about them and their market before developing the all-important brief. We may not know how to make shoes but we do know how to help your business grow. And the best way to do that isn’t always the way you think it is, which is why research and insight are so invaluable.
It’s all about getting to know your market – who they are, what they do and why they do it. Gaining a thorough understanding of both customers and competition is crucial to the success of your business. What are the pain points and areas of frustration? We like to know what’s already out there so we can talk about what isn’t. By conducting research, we aim to create a roadmap outlining current trends and where the gaps and opportunities are. While we don’t have a crystal ball, it’s a great way to future proof your brand.
The needs of the market are often retrospective – we need what we know. But what about what we don’t know? How can we understand, grow and develop into something innovative that creates demand for our insatiable appetite for the unique and original? Knowing what your customers want is only part of the story, it’s about addressing what they need tomorrow.
Delivering the right message, at the right time, to the right market. Market alignment is the lynchpin for the conversation between you and your customer. There needs to be synergy between what you have to say and offer, and what they want and need. This is about recognising problems and creating solutions.
At the intersection of research and market alignment we identify current and missed opportunities. Then we back it up with knowledge. However, what you know will only take you so far. Opportunities, by default, are often solutions that haven’t been done. Innovation requires a leap of faith – sometimes you just have to go for it, say goodbye to your comfort zone and enjoy the ride!
This is where the magic happens. If you’d like to talk to us about how you can connect to your market in a meaningful way, drop us a line or pop in for a chat.