keep your pencil sharp, your ideas sharper
brand personality promotes loyalty
we don’t believe customers are robots
targeted ideas and strategies keep us busy
retail is market connectivity and brand alignment
delivering on time and time and time again
new fresh revitalising ideas
Colony Group Ltd is a strategic communications advisory company.
We are a collection of award winning designers, content developers, business strategists, writers, IT specialists, developers, social and PR experts. Sharp minds, sharper pencils!
We combine knowledge through insight and creative excellence developing real world strategies to grow your business. Working with some of the largest companies and Government departments across Australia and PNG.
Come and sharpen your pencils with us.
how we work
Three lenses, three eyes
result focused solution driven
You only know what you know right, and don’t know what you don’t know, and why would you? We don’t profess to be experts in anything other than what we do, which is why research is so important to us and should be to you.
We create the right solution to grow your business through three lenses of consumer insight, research, and market alignment. This approach allows us to be both inventive and targeted in our approach.
clarity of vision
Insight or consumer insight is a powerful tool. It is a deep understanding of your market, the needs, solutions, and missed opportunities. What we have isn’t the same as what we want and what we want isn’t the same as what we need, and what we need isn’t the same as what we could have, what the possibilities are. Insight gives us clarity.
we don’t know how to make shoes
It’s true; we don’t! Give us a piece of leather, nails, and cotton, and we wouldn’t know what to do with it, which is why we don’t always expect our clients to know how to write a brief. We work alongside our clients making sure we understand you and the market first before developing the all-important brief, together. We may not know how to make shoes but what we do know is we want to help your business grow, and the best way to do that isn’t always the way you think it is, which is why Insight and research are so valuable.
Getting to know you and you and you and you.
Or more importantly; getting to know your market. Who are they, what do they do and why do they do it? Gaining a thorough understanding of both customers and competition is crucial to the success of your business. What are the pain points and areas of frustration? We like to know what’s already out there so we can talk about what isn’t. By conducting research, we aim to create a roadmap outlining current trends, where the gaps and opportunities are, and while we don’t have a crystal ball, it’s a great way to future proof your brand.
Understanding the conversation
The needs of the market are often retrospective; we need what we know. But what about what we don’t know? How can we understand, grow and develop into something innovative that creates demand for our insatiable appetite for the unique and original? Knowing what your customers want is only part of the story, it’s about addressing what they need tomorrow.
Eskimos don’t buy snowballs.
Delivering the right message, at the right time to the right market. Market alignment is the lynchpin for the conversation between you and your customer. There needs to be synergy between what you have to say and offer, and what they want and need. This is about recognising problems and creating solutions.
The new black is a blank page.
Through the intersection between research and market alignment, we identify current and missed opportunities backed up by knowledge. However, what you know will only take you so far. Opportunities, by default, are often solutions that haven’t been done. Innovations require a leap of faith; sometimes you just have to go for it, say goodbye to the comfort zone and enjoy the ride.
When it just works
The ‘sweet spot’ is where the magic happens. If you’d like to talk to us about how you can connect to your market in a meaningful way, drop us a line or pop in for a chat.